A few days ago, Controversial Kenyan artist Willy Paul wrote an open letter addressed to President Uhuru seeking urgent support for the music industry during this period of the novel coronavirus pandemic.
We understand that during these unprecedented times, established and struggling Kenyans artists are unable to make a living from performing which is, for the most part, their number one way of making money.
The need of at least reducing the spread of COVID-19 saw President Uhuru Kenyatta issue a nationwide curfew from 7 pm to 5 am starting last week Friday.
He warned that he will not hesitate to impose a total lockdown if Kenyans continue ignoring government directives and urged Kenyans time to take the coronavirus pandemic seriously and follow the directives on social-distancing and isolation.
This news served as a blow to Kenyan artists who rely on money from live performances to support themselves. In addition to that, club owners, performance spaces and venue owners depend on the revenue from ticket sales, food and drink purchases from artists fans have been affected too.
Below are the most two important ways our beloved Kenyan artists can survive and remain relevant during this period ;
Release New Music
Since so many music fans are also stuck in their houses, this is a good time to reach them with new music and content. This is the most ideal time to reach a captive audience. Continuity is the main principle of marketing. Only a few artists have managed to release music during time. Last week Otile Brown dropped a track dubbed Quarantine , Khaligraph Jones gave us the Corona Freestyle and Ethic Entertainment Quarantei
Livestream a Performance
In these tough social distancing and self-isolation times, Kenyan artists can lift fans’ spirits by live-streaming their performance. Last week, Afro-pop band Sauti Sol gave their fans a special treat through a free online concert. Several other Kenyans DJs have also been entertaining their fans through Instagram live sessions.
Kenyan artists should peep what Canadian rapper and record producer Daystar Peterson, popularly known as Tory Lanez has been doing during quarantine and take a lesson. He is creating hype by connecting with other artists and making it popping for the fans. That’s how you stay relevant and in the mix.