A male model fashion died shortly after collapsing on run way during a fashion week in Brazil.
Tales Soares, 26, known by his stage name Tales Cotta fell as he was about to exit the stage on Sunday.
Reports indicate many of the fans, who turned up for the event, at first thought it was just a stunt.
However, seeing that Tales wasn’t getting up a team came to his aid.
He was rushed to hospital where he died shortly after arrival.
In a post on Twitter, organizers of the event expressed their sympathy with the sudden demise of the young man.
“We are sorry for this loss and give our sincere apologies to Tales’ family,” the post read in part.
The cause of his death is yet to be established.
The model’s management, Base Management, said Tales never complained of any health problems, adding that he was a vegetarian.
The company noted, “Tales will always be in our hearts and memories.”
Here is Tales’ video on the runway moments before he died.