Local Kenyan music group “Ethic” have received massive love from Kenyans on Twitter (KOT) after their recent forward strides in the industry.
Just days after the “Lamba Lolo” hitmakers signed a deal with Al Records — a subsidiary of Universal Music group — their new manager dropped teasers of their latest work and Kenyans are nothing short of impressed.
Good to see Ethic signed to Al Records a subsidiary of Universal Music group. In early 2018, Universal Records acquired majority stake (70%) in the Kenyan record label. With this they can digitize and sell our music internationally. Hope everything works out for them. pic.twitter.com/9jSblM0moR
— Kimanzi®™ (@Kimanzi_) June 17, 2019
As the group seeks to digitize and sell their music internationally, one of their biggest upgrades is clearly visible in the new crisp music video “Figa” which is set to drop on Friday morning.
Final Figa teaser 💯🔥 Video drops on Friday @ 5am pic.twitter.com/JdiclY1LVt
— John Mbugua (@Gatheeeeee) June 19, 2019
We sampled some of the reactions below.
Now this is a real glow up.
Ethic to the world! https://t.co/oe9osSBV1o
— Teddy Munene (@TeddyMunene) June 20, 2019
Forget khaligraph or Kristoff or Naiboi even… Heck even sauti sol, these ethic boys are just changing the scene.
And pardon me if I'm wrong, they pull a crowd that will go to the edge to support them. And that will define them 🔥
— Sir. Khana MAGWAYA (@sakanasaoli16) June 20, 2019
— Martin (@Jauntygooner) June 20, 2019
Ethic just upped their game by like 100 points naeza anza kuwaskia in public bila aibu man
— 🙃 (@Jerrey__) June 20, 2019
High quality videos is what Ethic badly needed! Feed us all the ratchetry in glorious HD. 💉🔥💉🔥
— TRVXRZM (@Trevorasm) June 20, 2019
Hit after hit……… these ethic boys will be the next thing pic.twitter.com/IV1X4mlfyf
— Gabu 🐩🇰🇪 (@MutuNne) June 20, 2019